{"id":7502,"date":"2023-12-27T08:22:42","date_gmt":"2023-12-27T05:22:42","guid":{"rendered":"https:\/\/www.daha.net\/?post_type=blog&#038;p=7502"},"modified":"2026-06-30T23:50:31","modified_gmt":"2026-06-30T20:50:31","slug":"marka-olmak-marka-imajinin-olusturulmasi","status":"publish","type":"post","link":"https:\/\/www.daha.net\/blog\/marka-olmak-marka-imajinin-olusturulmasi\/","title":{"rendered":"Marka Olmak \u2013 Marka \u0130maj\u0131n\u0131n Olu\u015fturulmas\u0131"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u0130\u00e7indekiler<\/h2><ul><li><a href=\"\/blog\/#h-kendi-web-siteni-kullan-ve-kendi-markani-olustur\" data-level=\"2\">Kendi Web Siteni Kullan Ve Kendi Markan\u0131 Olu\u015ftur<\/a><\/li><li><a href=\"\/blog\/#h-aktif-iletisim\" data-level=\"2\">Aktif \u0130leti\u015fim<\/a><\/li><li><a href=\"\/blog\/#h-sitenin-pazarlanmasi\" data-level=\"2\">Sitenin Pazarlanmas\u0131<\/a><\/li><li><a href=\"\/blog\/#h-musteri-iletisim-noktalari\" data-level=\"2\">M\u00fc\u015fteri ileti\u015fim noktalar\u0131<\/a><\/li><li><a href=\"\/blog\/#h-kendi-markani-olusturabilmek-icin-diger-alanlarin-arastirilmasi\" data-level=\"2\">Kendi markan\u0131 olu\u015fturabilmek i\u00e7in di\u011fer alanlar\u0131n ara\u015ft\u0131r\u0131lmas\u0131<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Malcolm Gladwell\u2019in \u00e7ok satan kitab\u0131n\u0131n ismi \u201cBlink-Par\u0131lt\u0131\u201d : D\u00fc\u015f\u00fcnme d\u0131\u015f\u0131 d\u00fc\u015f\u00fcncenin g\u00fcc\u00fc. Yazar m\u00fc\u015fterilerin \u00e7abuk sat\u0131n alma kararlar\u0131n\u0131 ve en iyi se\u00e7enekleri ilk iki saniye de olu\u015fan intibaya g\u00fcvenerek yapt\u0131\u011f\u0131n\u0131 iddia ediyor. Sat\u0131n al\u0131c\u0131lar\u0131n kesin olarak ikinci kararlar\u0131 \u00f6nceden haf\u0131zalar\u0131nda kalan imajlar ve d\u00fc\u015f\u00fcnceler \u00fczerinde temelle\u015fiyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fc\u00e7l\u00fc bir marka demek iki saniyede olu\u015fan intiba ile ger\u00e7ekle\u015fen etkidir. Tabii ki burada bu etki ger\u00e7ekle\u015firken ne satt\u0131\u011f\u0131n\u0131n pek de bir \u00f6nemi yok. \u00d6nemli olan k\u0131sa bir s\u00fcre i\u00e7erisinde olu\u015fan etkidir. \u00d6rne\u011fin: Apple\u2019in yenilikleri veya Starcbucks\u2019un temel duru\u015fu hakk\u0131nda bir d\u00fc\u015f\u00fcnelim. Bu markalar\u0131 ak\u0131lda b\u0131rakan en \u00f6nemli \u00f6zellik kendi logolar\u0131n\u0131 veya vitrinlerini kolayca ve h\u0131zl\u0131 bir \u015fekilde ak\u0131lda kalacak \u015fekilde olu\u015fturmalar\u0131d\u0131r. Fakat bu olay b\u00fcy\u00fck \u015firketler i\u00e7in \u00e7ok \u00f6nemli tek bir \u00f6zellik de\u011fildir. Bir marka olas\u0131l\u0131kl\u0131 olarak k\u00fc\u00e7\u00fck i\u015f sahibinin en de\u011ferli hedefidir. Bir marka imaj\u0131 m\u00fc\u015fterilere veya i\u015f adamlar\u0131na sat\u0131\u015f yap\u0131p yapmaman konusunda \u00f6nemli ve kritik noktad\u0131r. Bunun yan\u0131nda b\u00fcy\u00fck finansal taahh\u00fct gerektirmez, sadece bir gayret her \u015feyi yapabilmek i\u00e7in yeterlidir ve bir de biraz yarat\u0131c\u0131 olmak gerekmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yaz\u0131 var olan ve hedeflenen marka imaj\u0131n\u0131 ve bunun yan\u0131nda \u015firketinizin asl\u0131nda sahip oldu\u011fu bir marka imaj\u0131 \u00fczerine konsantre olur. Fakat \u015firketiniz bu yukarda bahsedilen \u00f6zelliklere sahip de\u011filse, a\u015fa\u011f\u0131da bulunan \u00fc\u00e7 maddeyi g\u00f6z \u00f6n\u00fcnde bulundurabilirsiniz:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7te ve d\u0131\u015fta hedef piyasan\u0131z\u0131 belirleyiniz ve bu yaparken marka ilkelerinizi olu\u015fturunuz. (kendi sekt\u00f6r\u00fcn\u00fcz d\u0131\u015f\u0131nda)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tutarl\u0131 ve uyumlu olunuz &#8211; i\u015fin yap\u0131lmas\u0131 i\u00e7in bir metot olu\u015fturunuz. \u00d6rne\u011fin: Bir bak\u0131\u015f a\u00e7\u0131s\u0131 ve verilmesi gereken mesaj olu\u015fturarak bunlar\u0131 birbiriyle ili\u015fkilendiriniz ve bunlar\u0131 ger\u00e7ekle\u015ftirirken yeni alternatifleri de kullan\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kendine d\u00fcr\u00fcst ol &#8211; \u00f6zellikle tecr\u00fcbelerinizden yararlanarak markan\u0131z hakk\u0131nda insanlar\u0131 nas\u0131l d\u00fc\u015f\u00fcnd\u00fcrece\u011finizi bilmek \u00f6nemlidir. \u015eunu biliniz ki piyasan\u0131n bir b\u00f6l\u00fcm\u00fc markan\u0131z hakk\u0131nda fikir sahibi olmak istiyor \u00e7\u00fcnk\u00fc piyasada bir \u015feyler i\u00e7in \u00e7abalan\u0131rken sizin markan\u0131za ihtiyac\u0131 yoktur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kendi-web-siteni-kullan-ve-kendi-markani-olustur\">Kendi Web Siteni Kullan Ve Kendi Markan\u0131 Olu\u015ftur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir marka olu\u015fturman\u0131n en iyi yolu web sitesi arac\u0131l\u0131\u011f\u0131yla oland\u0131r. Bir s\u00fcreli\u011fine kurulmu\u015f olan veya hen\u00fcz daha yeni kurulan marka i\u00e7in her \u015feyi d\u00fczg\u00fcn ve do\u011fru bir \u015fekilde yans\u0131t\u0131p yans\u0131tmad\u0131\u011f\u0131n\u0131 ve bunun yan\u0131nda \u015firketinizin piyasa i\u00e7inde istekleri kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 geri d\u00f6n\u00fcp kendinize sorarak kontrol ediniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verdi\u011fin bilgi, mesaj anla\u015f\u0131l\u0131r m\u0131? Yoksa m\u00fc\u015fteriler kafalar\u0131 kar\u0131\u015f\u0131k olarak m\u0131 ayr\u0131l\u0131yorlar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka imaj\u0131n\u0131z ger\u00e7ekle\u015fiyor mu? \u0130leri teknoloji mi? Donuk veya canl\u0131 m\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00fcksek teknik renkler markan\u0131z\u0131 ve logonuzu iyi yans\u0131t\u0131yor mu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E\u011fer de\u011filse, de\u011fi\u015fiklik yapmak i\u00e7in iyi bir zaman. Bunu yaparken emin olunuz ki en son sosyal medya ara\u00e7lar\u0131yla m\u00fcessese i\u00e7eresindesiniz. Bu size m\u00fc\u015fterilerinizle ileti\u015fim halinde bulunabilece\u011finiz ve bu sebeple de m\u00fc\u015fterilerinizin size geri d\u00f6n\u00fcp bilgi istemesi i\u00e7in bir sebep olacakt\u0131r. Bu da demek oluyor ki t\u00fcketicinin firmaya olan ba\u011fl\u0131l\u0131\u011f\u0131 ger\u00e7ekle\u015ftirilmi\u015f oluyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web siteleri m\u00fc\u015fterilerle veya potansiyel m\u00fc\u015fterilerle ileti\u015fim i\u00e7eresinde olmay\u0131 angaje eder, g\u00fczel ve yaral\u0131 f\u0131rsatlar sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin ; bloklar\u0131n yarat\u0131lmas\u0131, forumlar\u0131n ziyaret edilmesi ve buna ba\u011fl\u0131 olarak buralara birka\u00e7 bir \u015fey eklenmesi ve yaz\u0131lmas\u0131 veya \u015firketin yeniliklerini ortak sosyal payla\u015f\u0131m sitelerinde yay\u0131nlamas\u0131 gibi. Bu da tabi ki Web sitesi \u00fczerinde uygun olan yerlerde web g\u00fcnl\u00fc\u011f\u00fc, forumlar ve m\u00fc\u015fteriler hakk\u0131nda bilgilendirme yap\u0131l\u0131r. B\u00f6ylelikle bu alanda marka ki\u015fili\u011finizi g\u00f6sterebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya da bir masaj terapistseniz ve a\u011fr\u0131lar\u0131 iyile\u015ftirip sa\u011fl\u0131kl\u0131 y\u00f6nlerle \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131rs\u0131n\u0131z. E\u011fer bir restoran sahibiyseniz, yeni men\u00fcler haz\u0131rlar ve sunars\u0131n\u0131z. Bunun yan\u0131nda yeni ve i\u015finize yarayacak fikirler al\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aktif-iletisim\">Aktif \u0130leti\u015fim<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018Aktif ileti\u015fim\u2019 ile u\u011fra\u015fmak ve buna konsantre olmak markan\u0131n nas\u0131l iyi bir \u015fekilde temsil edilece\u011fine dair s\u00fcrekli olarak f\u0131rsatlar verir. Bu hususta m\u00fc\u015fterilerin ne istedi\u011fine kulak vermek ve onlar\u0131 dinlemek ve de ne istediklerini analiz etmek m\u00fc\u015fterilerin sorunlar\u0131n\u0131 \u00e7\u00f6zme konusunda ve onlar\u0131n istekleri do\u011frultusunda baz\u0131 \u015feyleri g\u00f6z \u00f6n\u00fcnde bulundurarak Web sitesinin yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 maksimum seviyeye \u00e7\u0131kar\u0131r. E\u011fer m\u00fc\u015fteriler Web sitenize abone olmak istiyorlarsa, onlar\u0131 ne t\u00fcr \u00f6zelliklerinizle ve ayarlamalar\u0131n\u0131zla kendinize \u00e7ekip ba\u011flayabilirsiniz ve markan\u0131zda ba\u011f\u0131ml\u0131l\u0131k yaratabilirsiniz gibi konular \u00f6nemli hususlard\u0131r. Bunun yan\u0131nda e\u011fer m\u00fc\u015fterileriniz geri bilgilendirme i\u00e7in sizle ileti\u015fime ge\u00e7miyorsa, bunun sebeplerini ara\u015ft\u0131rarak onlarla ileti\u015fime ge\u00e7iniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sitenin-pazarlanmasi\">Sitenin Pazarlanmas\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sitenin pazarlanmas\u0131nda ki en \u00f6nemli nokta potansiyel m\u00fc\u015fterilerdir. Potansiyel m\u00fc\u015fterileri yakalayabilmek i\u00e7in \u00f6rne\u011fin internet \u00fczerinde olu\u015fturulmu\u015f ortak konu\u015fma odalar\u0131ndan, topluluk forumlar\u0131ndan, ticari-magazin sitelerinden, RSS\u2019den ve sekt\u00f6r bloklar\u0131ndan yararlan\u0131labilir. Bunun yan\u0131nda sat\u0131n almada ki reklam sitelerini ara\u015ft\u0131rman, site ve payla\u015f\u0131lm\u0131\u015f linklerde ki yorumlara g\u00f6re birebir ileti\u015fime ge\u00e7erek potansiyel m\u00fc\u015fterilerinizi hedefleyebilirsiniz. \u00d6rne\u011fin: Emlak acentesinin tabuyla olan ba\u011flant\u0131s\u0131 ve bunlar\u0131n kar\u015f\u0131l\u0131kl\u0131 veya tam tersi olarak etkile\u015fimini i\u00e7erir. Veya \u00e7i\u00e7ek al\u0131\u015fveri\u015fi romantik restoran sitelerine reklam olarak verilebilir. Bu sebeple yarat\u0131c\u0131 olmak ve kendi ismini yaratmak i\u00e7in bir\u00e7ok yol var.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bunun yan\u0131nda Google AdWords &#8211; kelime reklamlar\u0131 g\u00fc\u00e7l\u00fc ve etkili bir pazarlamayla k\u00fc\u00e7\u00fck i\u015f sahipleri i\u00e7in \u00e7ok b\u00fcy\u00fcd\u00fc. Kelime reklamlar\u0131n\u0131n en iyi servis i\u00e7erisinde olabilmesi i\u00e7in izlenmesi gereken ad\u0131mlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcnler ve servisler i\u00e7in do\u011fru dinlemeyi bilmek &#8211; \u0130leti\u015fim becerisi<\/li>\n\n\n\n<li>Stratejide ki her kampanya basit hedefler \u00fczerinde olu\u015fturulmal\u0131. \u00d6rne\u011fin: \u00dcr\u00fcn kategorisi, \u00fcr\u00fcn hatt\u0131 veya konular<\/li>\n\n\n\n<li>Hedef dinleyici taraf\u0131ndan g\u00fc\u00e7l\u00fc anahtar kelimelerin se\u00e7ilmesi<\/li>\n\n\n\n<li>Web sitelerinde insanlar\u0131 cezp edebilmek i\u00e7in etkili bir araman\u0131n ger\u00e7ekle\u015ftirilmesi<\/li>\n\n\n\n<li>Ki\u015fisel kampanya hedeflerinin net bir dinleyici ve co\u011frafik alana g\u00f6re olu\u015fturulmas\u0131<\/li>\n\n\n\n<li>Online reklamlar\u0131n devaml\u0131 incelenip tefti\u015f edilmesi ve olu\u015fturulmas\u0131. Ayr\u0131ca ihtiya\u00e7 varsa de\u011fi\u015fikliklerin yap\u0131lmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bir s\u00fcr\u00fc \u00fccretsiz ve d\u00fc\u015f\u00fck \u00fccretli sitelerde \u00f6rne\u011fin Facebook ve LinkedIn gibi sosyal sitelerde kendi web siten hakk\u0131nda bilgi vererek kazan\u00e7 elde etmeniz m\u00fcmk\u00fcnd\u00fcr. Bu sebepten dolay\u0131, ileti\u015fimde medyan\u0131n bir\u00e7ok yolunu kullanarak avantajlar\u0131, \u00f6zellikle pazarlama zenginli\u011finin geni\u015fletilmesinden korkulmamas\u0131 gerekir. \u00d6rne\u011fin fuarlarda yap\u0131lan sunumlar kay\u0131t edilmiyor ve sunum s\u0131ras\u0131nda ba\u015fka yere aktar\u0131lm\u0131yor. Asl\u0131nda Postcasts\u2019ler \u00e7ok etkili ve basit pazarlama ara\u00e7lar\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-musteri-iletisim-noktalari\">M\u00fc\u015fteri ileti\u015fim noktalar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin resmi, logosu, renkleri, reklamda etkisini \u00f6zetleyen anahtar c\u00fcmle ve di\u011fer tan\u0131mlay\u0131c\u0131 \u00f6zelliklerinden emin olunuz. \u00c7\u00fcnk\u00fc bunlar ne olursa olsun m\u00fc\u015fteriyle ili\u015fki i\u00e7erisinde olmak i\u00e7in bir kan\u0131tt\u0131r. Markan\u0131z\u0131 desteklemenin en kolay yolunu g\u00f6z \u00f6n\u00fcnde bulundurunuz:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aray\u0131c\u0131 Tan\u0131mlay\u0131c\u0131s\u0131 &#8211; \u00f6zellikle ev i\u015fletmesi i\u00e7in olduk\u00e7a \u00f6nemlidir. \u0130\u015f hatt\u0131 kurdu\u011funuza emin olunuz, \u00e7\u00fcnk\u00fc bu sizin \u015firket isminizi tan\u0131mlar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">800\u2019l\u00fc numaralar &#8211; E\u011fer kendi ismini veya \u00f6nemli bir marka s\u0131fat\u0131 kullan\u0131yorsan\u0131z, bu sizin m\u00fc\u015fterilerinizin marka imaj\u0131n\u0131z\u0131 hat\u0131rlamas\u0131 ve desteklemesi i\u00e7in ve ayr\u0131ca her zaman onlar\u0131n aramas\u0131 i\u00e7in daha kolay bir yoldur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Web sitesi URL &#8211; E\u011fer m\u00fcmk\u00fcnse tekrar kendi \u015firket isminizi kullan\u0131n\u0131z. B\u00f6ylelikle m\u00fc\u015fterileriniz sizi daha \u00e7abuk bulacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sar\u0131 sayfa listesi &#8211; Bu sayfa logo, web site adresi ve reklamda etkisini \u00f6zetleyen anahtar c\u00fcmleleri i\u00e7erir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015f kartlar\u0131 ve Stastoner &#8211; \u015eirkette herkesin ayn\u0131 karta sahip oldu\u011funa ve t\u00fczel ba\u015fl\u0131k kulland\u0131\u011f\u0131na emin olunuz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kendi-markani-olusturabilmek-icin-diger-alanlarin-arastirilmasi\">Kendi markan\u0131 olu\u015fturabilmek i\u00e7in di\u011fer alanlar\u0131n ara\u015ft\u0131r\u0131lmas\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sitenin pazarlanmas\u0131n\u0131n \u00f6tesinde kendi marka prestijinizi olu\u015fturman\u0131z i\u00e7in bir s\u00fcr\u00fc yol vard\u0131r. Bunlardan bir\u00e7o\u011fu yap\u0131l\u0131p ger\u00e7ekle\u015ftirilecek olgulard\u0131r. Pazarlama stratejisi \u00fczerinde yo\u011funla\u015fmak markan\u0131n ismini daha h\u0131zl\u0131 ve etkili bir \u015fekilde yayar. Tabii bunun etkili ger\u00e7ekle\u015ftirilebilmesi i\u00e7in b\u00fct\u00fcn \u00e7abalar\u0131n uyum i\u00e7erisinde olmas\u0131 \u00f6nemlidir. \u00d6rne\u011fin ayn\u0131 g\u00f6nderime, ayni g\u00f6r\u00fcnt\u00fcye ve ayn\u0131 ifadeye sahip olunmas\u0131 gibi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kamusal \u0130li\u015fkiler \u2013 \u00d6rne\u011fin \u00f6nemli bir \u015firket haberini, a\u015famalar\u0131n\u0131 genelde gazete ve dergi yay\u0131nlar\u0131nda yerel muhabirler taraf\u0131ndan payla\u015f\u0131lan bilgiyle \u00f6\u011freniriz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kamusal ili\u015fkiler internet \u00fczerinden kendi \u015firketiniz hakk\u0131nda, kendi \u00fcr\u00fcn ve hizmetleriniz hakk\u0131nda \u00e7ok b\u00fcy\u00fck bir potansiyel sa\u011fl\u0131yor. Bu yolla hedeflenen kitle \u00fczerinde b\u00fcy\u00fck bir etki olu\u015fturulmu\u015f olunuyor. \u00d6rne\u011fin: Bir kuaf\u00f6r salonu hakk\u0131nda bir ele\u015ftiriyi yerel gazeteden okumak, \u00f6deme yap\u0131larak yap\u0131lan reklamdan \u00e7ok daha etkili ve \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizasyon ve ticari \u015fovlarda firman\u0131n yani markan\u0131n imaj\u0131n\u0131 yans\u0131tacak renklerin ve logolar\u0131n kullan\u0131lmas\u0131 kendi markan\u0131 olu\u015fturabilmek i\u00e7in gereklidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizasyonlar\u0131 ve baz\u0131 etkinlikleri d\u00fczenlemek i\u00e7in baz\u0131 firmalar sponsor olurlar b\u00f6ylelikle kendi markalar\u0131n\u0131n reklam\u0131n\u0131 yapma imkan\u0131 bularak m\u00fc\u015fterilerle birebir ilgilenerek tan\u0131t\u0131m i\u015fini ger\u00e7ekle\u015ftirir. \u00d6nemli kazanc\u0131 sa\u011flayabilmek i\u00e7in do\u011fru zamanda, do\u011fru organizasyonlarla ve do\u011fru insanlar\u0131n \u00f6n\u00fcnde reklam\u0131 yapmakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir marka olu\u015fturmak olduk\u00e7a yorucudur ve \u00e7ok \u00e7aba gerektirir. Bir markan\u0131n de\u011fer \u00f6l\u00e7\u00fcm\u00fcn\u00fc yapmak zordur fakat biliyoruz ki bir mal\u0131 al\u0131rken veya satarken marka \u00f6nemli bir yol oynuyor. \u015eimdi kendi i\u015fin i\u00e7in bir marka yaratma zaman\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malcolm Gladwell\u2019in \u00e7ok satan kitab\u0131n\u0131n ismi \u201cBlink-Par\u0131lt\u0131\u201d : D\u00fc\u015f\u00fcnme d\u0131\u015f\u0131 d\u00fc\u015f\u00fcncenin g\u00fcc\u00fc. Yazar m\u00fc\u015fterilerin \u00e7abuk sat\u0131n alma kararlar\u0131n\u0131 ve en\u2026<\/p>\n","protected":false},"author":2,"featured_media":7503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marka Olmak \u2013 Marka \u0130maj\u0131n\u0131n Olu\u015fturulmas\u0131 - daha.net Blog<\/title>\n<meta name=\"description\" content=\"Marka olmak ne demek? Marka imaj\u0131n\u0131n olu\u015fturulmas\u0131 i\u00e7in hangi ad\u0131mlar gerekiyor? 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