{"id":7368,"date":"2023-12-22T07:31:57","date_gmt":"2023-12-22T04:31:57","guid":{"rendered":"https:\/\/www.daha.net\/?post_type=blog&#038;p=7368"},"modified":"2026-06-30T23:50:31","modified_gmt":"2026-06-30T20:50:31","slug":"kurumsal-bloglar-nasil-olmalidir","status":"publish","type":"post","link":"https:\/\/www.daha.net\/blog\/kurumsal-bloglar-nasil-olmalidir\/","title":{"rendered":"Kurumsal Bloglar Nas\u0131l Olmal\u0131d\u0131r?"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u0130\u00e7indekiler<\/h2><ul><li><a href=\"\/blog\/#h-bir-sirket-nasil-kurumsal-blog-hazirlayabilir\" data-level=\"2\">Bir \u015firket nas\u0131l kurumsal blog haz\u0131rlayabilir?<\/a><\/li><li><a href=\"\/blog\/#h-sirket-ust-yonetimi-blogda-yer-almali-mi\" data-level=\"2\">\u015eirket \u00fcst y\u00f6netimi blogda yer almal\u0131 m\u0131?<\/a><\/li><li><a href=\"\/blog\/#h-kurumsal-bir-blogda-seffaflik-ne-kadar-onemlidir\" data-level=\"2\">Kurumsal bir blogda \u015feffafl\u0131k ne kadar \u00f6nemlidir?<\/a><\/li><li><a href=\"\/blog\/#h-kurumsal-bir-blog-isletmeye-ne-kazandirir\" data-level=\"2\">Kurumsal bir blog i\u015fletmeye ne kazand\u0131r\u0131r?<\/a><\/li><li><a href=\"\/blog\/#h-kurumsal-blogun-yararini-anlatacak-bir-ornek-verecek-olursak\" data-level=\"2\">Kurumsal blogun yarar\u0131n\u0131 anlatacak bir \u00f6rnek verecek olursak;<\/a><\/li><li><a href=\"\/blog\/#h-turkiye-de-kurumsal-bloglar-hakkinda-yapilan-bir-arastirmaya-gore\" data-level=\"2\">T\u00fcrkiye\u2019de kurumsal bloglar hakk\u0131nda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re;<\/a><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bloglar insanlar\u0131n g\u00f6r\u00fc\u015flerini, bildiklerini sunmak i\u00e7in internet ortam\u0131nda haz\u0131rlad\u0131klar\u0131 platformlard\u0131r. Biz ise bu yaz\u0131m\u0131zda blogun bir \u00e7e\u015fidi olan kurumsal blogu ele alaca\u011f\u0131z. Peki nedir bu kurumsal blog?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kurumsal Blog<\/strong>:&nbsp; Kurumsal blog \u015firketlerin m\u00fc\u015fterileriyle ba\u011f\u0131n\u0131 artt\u0131rmak i\u00e7in internet ortam\u0131nda olu\u015fturulan platformlard\u0131r. Bu platformlar m\u00fc\u015fteriyle \u015firket aras\u0131nda sanal alemde bir ba\u011f olu\u015fturmaktad\u0131rlar. Peki bu ba\u011f \u015firketler i\u00e7in ne ifade eder sorusuna yan\u0131t arayal\u0131m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son birka\u00e7 senedir \u015firketler m\u00fc\u015fteriyle ba\u011flar\u0131n\u0131 artt\u0131rmak i\u00e7in yeni yollar aramaya ba\u015flad\u0131. \u015eirketlere web sitesi zorunlulu\u011fu geldi s\u00f6ylentisiyle birlikte \u00e7o\u011fu \u015firket internet ortam\u0131nda 7 g\u00fcn 24 saat a\u00e7\u0131k olan bir platform olu\u015fturdu. Bu platformlar sayesinde hem m\u00fc\u015fterilerine kendini, yapt\u0131\u011f\u0131 hizmeti tan\u0131tt\u0131 hem de m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sebeple internet d\u00fcnyas\u0131 kurumlar\u0131n ilgisini \u00e7ekmeye ba\u015flad\u0131. Kurumsal olarak blog kavram\u0131 daha \u00f6nceki ileti\u015fim t\u00fcrlerinden farkl\u0131 olmas\u0131ndan dolay\u0131 hem m\u00fc\u015fterinin hem de kurumlar\u0131n dikkatini fazlas\u0131yla \u00e7ekti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketler bloglar\u0131 yeni \u00e7\u0131kard\u0131klar\u0131 \u00fcr\u00fcn,&nbsp; yapacaklar\u0131 eleman al\u0131m\u0131n\u0131, ald\u0131\u011f\u0131 \u00f6d\u00fclleri&nbsp;\u015firketteki yenilikleri hatta ve hatta rakip \u015firketler hakk\u0131nda bilgi almak i\u00e7in kullan\u0131yorlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bir-sirket-nasil-kurumsal-blog-hazirlayabilir\">Bir \u015firket nas\u0131l kurumsal blog haz\u0131rlayabilir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nternet ortam\u0131nda da olsa i\u015fletmenizi temsil eden bir platform olu\u015fturmak i\u00e7in \u00f6ncelikle kararl\u0131 bir haz\u0131rl\u0131k a\u015famas\u0131 gerekli. \u0130\u015fletmeler bu blog i\u00e7in yeterli zaman ay\u0131rabileceklerine, g\u00fcncel tutabileceklerine karar vermeleri \u00f6nemli. \u00c7\u00fcnk\u00fc sanal alemdeki bir \u015fubeniz sizin i\u00e7in pek parlak bi sonu\u00e7 olu\u015fturmayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumsal bir blogun i\u015fletmeniz i\u00e7in i\u015flevsel olabilmesi i\u00e7in \u015firketinizin ruhunu yans\u0131tmas\u0131 \u00e7ok \u00f6nemli. Bu sebepten dolay\u0131 blogunuzun ismini se\u00e7erken \u00f6zenli davranman\u0131z olduk\u00e7a yararl\u0131 olacakt\u0131r. Blog isminden sonra bu blogu \u015firket i\u00e7inde haz\u0131rlayacak ki\u015fide \u00f6nemli bir etken. Blog olu\u015fturmak i\u00e7in bir yaz\u0131l\u0131m firmas\u0131 ile anla\u015f\u0131yorsan\u0131z bu firmayla s\u0131k\u0131 bir ileti\u015fim i\u00e7inde olman\u0131z gerekmekte. Yaz\u0131l\u0131m firmas\u0131 sizden gelen istekler do\u011frusunda \u015firketinizi yans\u0131tacak t\u00fcrde bir blog olu\u015fturabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumsal blogu haz\u0131rlayacak ki\u015fide ise \u015fu niteliklerin bulunmas\u0131 blogun amac\u0131na ula\u015fmas\u0131 bak\u0131m\u0131ndan \u00e7ok \u00f6nemli ;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketinizin m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc tan\u0131yan,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcr\u00fcn yelpazeniz hakk\u0131nda bilgi sahibi olan,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketinizin ileti\u015fim faaliyetleri hakk\u0131nda bilgili,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rakip firmalar i\u00e7in a\u00e7\u0131k olu\u015fturmayacak \u015fekilde stratejilerinizi anlatabilen,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir blog yazar\u0131 olmas\u0131 gerekmektedir. Aksi takdirde blogunuzun internette sadece bir sayfadan \u00f6temeye gitmesi m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sirket-ust-yonetimi-blogda-yer-almali-mi\">\u015eirket \u00fcst y\u00f6netimi blogda yer almal\u0131 m\u0131?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Asl\u0131nda bu konu ki\u015fiden ki\u015fiye de\u011fi\u015fmekte. Baz\u0131 insanlar \u201cBlogu \u015firketin en yetkili ki\u015finin yazmas\u0131, blogun mant\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan daha \u00f6nemli\u201d derken, baz\u0131lar\u0131 ise \u201dY\u00f6neticiler blog yazmak gibi basit bir i\u015flemle u\u011fra\u015fmamal\u0131\u201d diyor. Bu olay tamamen sizin yazma zevkinize, i\u015f temponuza kalm\u0131\u015f bir durum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kurumsal-bir-blogda-seffaflik-ne-kadar-onemlidir\">Kurumsal bir blogda \u015feffafl\u0131k ne kadar \u00f6nemlidir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Her \u015feyden \u00f6nce \u015feffafl\u0131k \u015firketiniz i\u00e7in \u00f6nemli bir unsur. Ama bu kavram\u0131nda bi \u00e7izgisi olmal\u0131. Gere\u011finden fazla \u015feffaf olan bir blog size m\u00fc\u015fterinizle ba\u011f olu\u015fturmaktan \u00e7ok m\u00fc\u015fteri kayb\u0131na neden olacakt\u0131r. Bu nedenle kurumsal bir blogda yaz\u0131 yazarken dikkatli olunmas\u0131 gerekmektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca \u015feffafl\u0131\u011f\u0131n\u0131z size rakiplerinizin gerisine d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 da do\u011furabilir. Gere\u011finden fazla \u015feffaf olan bir blog, \u015firket stratejilerinizi di\u011fer \u015firketler taraf\u0131ndan \u00f6\u011frenilip size kar\u015f\u0131 strateji geli\u015ftirmelerine sebep olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6nemli olan konu ise;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kurumsal-bir-blog-isletmeye-ne-kazandirir\">Kurumsal bir blog i\u015fletmeye ne kazand\u0131r\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Olu\u015fturdu\u011funuz platforma, \u015feffafl\u0131\u011f\u0131n\u0131za, yazd\u0131\u011f\u0131n\u0131z konulara g\u00f6re de\u011fi\u015fkenlik g\u00f6sterse de yeterli bir blog i\u015fletmeye a\u015fa\u011f\u0131da s\u0131ralayaca\u011f\u0131m\u0131z olanaklar\u0131 sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Olduk\u00e7a uygun bir fiyata m\u00fc\u015fterilerinizle ileti\u015fim halinde olabilirsiniz,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013\u015eirketinizin faaliyet g\u00f6sterdi\u011fi alanda m\u00fc\u015fterilerinizi , \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 bilgilendirebilirsiniz,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013\u015eirketinizi anlatan bir katalog yerine , her an online bir \u015fubeniz olabilir,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013\u015eirket hakk\u0131nda bilinmeyenlerin ortadan kald\u0131r\u0131larak m\u00fc\u015fteri samimiyeti sa\u011flanabilir,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013\u015eirket hakk\u0131nda olumlu s\u00f6ylemlerin olu\u015fmas\u0131n\u0131 sa\u011flayabilir,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013M\u00fc\u015fterinin \u015firketinizin hakk\u0131ndaki g\u00f6r\u00fc\u015flerinin \u015feffaf bir \u015fekilde sunabilmesi,<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kurumsal-blogun-yararini-anlatacak-bir-ornek-verecek-olursak\">Kurumsal blogun yarar\u0131n\u0131 anlatacak bir \u00f6rnek verecek olursak;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ge\u00e7ti\u011fimiz y\u0131llarda Microsoft firmas\u0131 hakk\u0131nda internette as\u0131ls\u0131z iddialar dola\u015fmaktayd\u0131. Ancak yetkili kimsenin a\u00e7\u0131klama yapmamas\u0131 ya da yapt\u0131\u011f\u0131 a\u00e7\u0131klaman\u0131n internet ortam\u0131nda da\u011f\u0131lmamas\u0131 sebebiyle firma \u00fczerine negatif yorumlar olu\u015fmaya ba\u015flam\u0131\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft firmas\u0131 a\u00e7t\u0131\u011f\u0131 bir kurumsal blogla hakk\u0131ndaki iddialar\u0131 yan\u0131tlad\u0131&nbsp; ve internetteki as\u0131ls\u0131z iddialar\u0131n ge\u00e7ersizli\u011fini kan\u0131tlad\u0131. B\u00f6ylece Microsoft hakk\u0131ndaki iddialar\u0131 olduk\u00e7a ucuz maliyetli bir \u015fekilde olumluya \u00e7evirdi. \u015eirketin \u00fcr\u00fcn sat\u0131\u015f\u0131nda ise olduk\u00e7a iyi bir oranda geli\u015fme sa\u011fland\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turkiye-de-kurumsal-bloglar-hakkinda-yapilan-bir-arastirmaya-gore\">T\u00fcrkiye\u2019de kurumsal bloglar hakk\u0131nda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n %91,6\u2019s\u0131 \u00e7al\u0131\u015fmakta olduklar\u0131 kurumun kurumsal web sitesi bulundu\u011funu belirtmi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumun kurumsal web sitesi bulunmad\u0131\u011f\u0131n\u0131 belirtenlerin oran\u0131 %8,4\u2019d\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n %32,6\u2019s\u0131 \u00e7al\u0131\u015ft\u0131klar\u0131 kurumun web sitesinin ki\u015fiselle\u015ftirilebildi\u011fini belirtmi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumun kurumsal veya personeline ait blogu oldu\u011funu ifade edenlerin oran\u0131 %26,4\u2019d\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumun marka \/ markalar\u0131na ait wetget uygulamas\u0131n\u0131n oldu\u011funu ifade edenlerin oran\u0131 %22,6\u2019d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u201cWidget\u201d uygulamas\u0131n\u0131n ne oldu\u011funu bilmeyenlerin oran\u0131 %42,7\u2019dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumda sosyal a\u011f pazarlamas\u0131 kullan\u0131ld\u0131\u011f\u0131n\u0131 ifade edenlerin oran\u0131 %40,2\u2019dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u201cSosyal a\u011f pazarlamas\u0131\u201dn\u0131n ne oldu\u011funu bilmeyenlerin oran\u0131 %21,2\u2019dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumda Videoblog\/Podcast uygulamalar\u0131n\u0131n kullan\u0131ld\u0131\u011f\u0131n\u0131 ifade edenlerin oran\u0131 %17,1\u2019dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u201cVideoblog\/Podcast\u201din ne oldu\u011funu bilmedi\u011fini ifade edenlerin oran\u0131 %23,6\u2019d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumda en \u00e7ok kullan\u0131lan interaktif pazarlama ara\u00e7lar\u0131n\u0131n ba\u015f\u0131nda %31,3 ile E-posta ile pazarlama bulunmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 E-posta ile pazarlamay\u0131; %20,7 ile Arama motoru pazarlamas\u0131\/optimizasyonu, %12,8 ile Sosyal a\u011f pazarlamas\u0131 ve %10,1 ile Banner reklamlar izlemektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumun ileti\u015fim plan\u0131nda interaktif pazarlaman\u0131n ald\u0131\u011f\u0131 pay\u0131n %1-%25 oran\u0131nda oldu\u011funu ifade edenlerin oran\u0131 %49,7\u2019dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u0130leti\u015fim plan\u0131nda interaktif pazarlaman\u0131n ald\u0131\u011f\u0131 pay\u0131n %40,0\u2019dan fazla oldu\u011funu ifade edenlerin oran\u0131 %25\u2019dir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00c7al\u0131\u015f\u0131lan kurumda interaktif pazarlaman\u0131n hi\u00e7 kullan\u0131lmad\u0131\u011f\u0131n\u0131 ifade edenlerin oran\u0131 %16,3\u2019d\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloglar insanlar\u0131n g\u00f6r\u00fc\u015flerini, bildiklerini sunmak i\u00e7in internet ortam\u0131nda haz\u0131rlad\u0131klar\u0131 platformlard\u0131r. Biz ise bu yaz\u0131m\u0131zda blogun bir \u00e7e\u015fidi olan kurumsal blogu\u2026<\/p>\n","protected":false},"author":2,"featured_media":7369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kurumsal Bloglar Nas\u0131l Olmal\u0131d\u0131r? - daha.net Blog<\/title>\n<meta name=\"description\" content=\"Kurumsal blog \u015firketlerin m\u00fc\u015fterileriyle ba\u011f\u0131n\u0131 artt\u0131rmak i\u00e7in internet ortam\u0131nda olu\u015fturulan platformlard\u0131r. 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