{"id":2536,"date":"2022-09-12T08:49:00","date_gmt":"2022-09-12T05:49:00","guid":{"rendered":"https:\/\/www.daha.net\/blog\/e-ticaret-siteleri-icin-kullanisli-alan-adi-sorgulama-rehberi\/"},"modified":"2026-06-30T23:50:36","modified_gmt":"2026-06-30T20:50:36","slug":"e-ticaret-alan-adi-sorgulama-rehberi","status":"publish","type":"post","link":"https:\/\/www.daha.net\/blog\/e-ticaret-alan-adi-sorgulama-rehberi\/","title":{"rendered":"E-Ticaret i\u00e7in Alan Ad\u0131 Sorgulama Rehberi"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>\u0130\u00e7indekiler<\/h2><ul><li><a href=\"\/blog\/#h-alan-adi-domain-nedir\" data-level=\"2\">Alan Ad\u0131 (Domain) Nedir?<\/a><\/li><li><a href=\"\/blog\/#h-alan-adi-uzantisi-nedir\" data-level=\"2\">Alan Ad\u0131 Uzant\u0131s\u0131 Nedir?<\/a><ul><li><a href=\"\/blog\/#h-e-ticaret-siteleri-icin-alan-adi-secimi-nicin-onemlidir\" data-level=\"3\">E-Ticaret Siteleri \u0130\u00e7in Alan Ad\u0131 Se\u00e7imi Ni\u00e7in \u00d6nemlidir?<\/a><\/li><li><a href=\"\/blog\/#h-alan-adinin-seo-ya-etkisi-nedir\" data-level=\"3\">Alan Ad\u0131n\u0131n SEO\u2019ya Etkisi Nedir?<\/a><\/li><li><a href=\"\/blog\/#h-e-ticaret-siteleri-icin-alan-adi-seciminde-nelere-dikkat-etmek-gerekir\" data-level=\"3\">E-Ticaret Siteleri \u0130\u00e7in Alan Ad\u0131 Se\u00e7iminde Nelere Dikkat Etmek Gerekir?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nternet \u00fczerinden \u00fcr\u00fcn veya hizmet sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmek istiyorsan\u0131z g\u00fczel bir web sitesine ihtiyac\u0131n\u0131z var demektir. Bunun i\u00e7in \u00f6ncelikle alan ad\u0131 se\u00e7imi yapman\u0131z gerekir. \u0130nternet kullan\u0131c\u0131lar\u0131 e-ticaret siteleriyle ilk ileti\u015fimi alan ad\u0131 \u00fczerinden kurar. Domain veya domain name olarak da bilinen alan ad\u0131 sitenin amac\u0131n\u0131, i\u00e7eri\u011fini ve i\u015flevini ne kadar iyi yans\u0131t\u0131rsa ticari anlamda ba\u015far\u0131s\u0131 o kadar y\u00fcksek olur. E-ticarete yeni ad\u0131m at\u0131yorsan\u0131z kullan\u0131\u015fl\u0131 bir alan ad\u0131 almak i\u00e7in nelere dikkat etmeniz gerekti\u011fini bilmiyor olabilirsiniz. Alan ad\u0131 sorgulamas\u0131 yapmadan \u00f6nce baz\u0131 noktalara dikkat ederseniz \u00e7ok daha isabetli se\u00e7imler yapabilirsiniz. Bu yaz\u0131m\u0131zda e-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama nas\u0131l yap\u0131l\u0131r diye merak edenler i\u00e7in faydal\u0131 bilgiler payla\u015faca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alan-adi-domain-nedir\">Alan Ad\u0131 (Domain) Nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yaz\u0131m\u0131za en temel noktadan ba\u015flayal\u0131m. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama konusuna ge\u00e7meden \u00f6nce alan ad\u0131 nedir konusuna k\u0131saca de\u011finmek istiyoruz. En basit tan\u0131m\u0131yla alan ad\u0131 yani domain, bir web sitesinin internetteki ismini ve adresini ifade eder. Her web sitesinin kendine ait bir alan ad\u0131 vard\u0131r. \u0130nternet kullan\u0131c\u0131lar\u0131 bu alan ad\u0131 sayesinde web sitesine eri\u015fim sa\u011flar. B\u00f6ylelikle sitenin sundu\u011fu hizmet ve olanaklardan yararlan\u0131rlar. Bu y\u00fczden alan ad\u0131 sorgulama i\u015flemleri sitenin kurumsal ileti\u015fiminde merkezi bir \u00f6neme sahiptir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha teknik a\u00e7\u0131dan ifade edecek oldu\u011fumuzda alan ad\u0131, bilgisayarlar\u0131n birbirlerini tan\u0131mas\u0131 i\u00e7in geli\u015ftirilen \u00f6zel bir numara sisteminden olu\u015fan internet protokol\u00fcn\u00fcn ak\u0131lda kalacak \u015fekilde basitle\u015ftirilmi\u015f halidir. Asl\u0131nda her web sitesinin rakamlardan olu\u015fan benzersiz bir adresi vard\u0131r. Fakat bu rakamlar\u0131 ak\u0131lda tutmak kolay de\u011fildir. Domain name olarak da bilinen alan ad\u0131 sayesinde ziyaret\u00e7iler web sitesine daha kolay eri\u015fim imkan\u0131 kazan\u0131r. Bu konu hakk\u0131nda daha geni\u015f kapsaml\u0131 bilgileri <strong><a href=\"https:\/\/www.daha.net\/blog\/domain-nedir\/\">Domain Nedir? Ne \u0130\u015fe Yarar?<\/a><\/strong> isimli yaz\u0131m\u0131zda bulabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alan-adi-uzantisi-nedir\">Alan Ad\u0131 Uzant\u0131s\u0131 Nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alan ad\u0131n\u0131n yan\u0131 s\u0131ra alan ad\u0131 uzant\u0131s\u0131 da bu ba\u011flamda \u00f6nemli bir kavramd\u0131r. Bunu da k\u0131saca ifade edecek olursak web sitesinin alan ad\u0131n\u0131n en sa\u011f\u0131ndaki nokta i\u015faretinden sonra gelen k\u0131sma alan ad\u0131 uzant\u0131s\u0131 veya domain uzant\u0131s\u0131 denir. Alan ad\u0131 bulma siteleri bu uzant\u0131lar konusunda uygun se\u00e7enekleri kullan\u0131c\u0131n\u0131n tercihine sunar. Bu uzant\u0131lar ba\u015fl\u0131ca 5 \u00e7e\u015fittir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>.com<\/strong> \u015feklindeki uzant\u0131lar daha \u00e7ok ticari ama\u00e7l\u0131 web sitelerinde kullan\u0131l\u0131r. Uzant\u0131daki \u201ccom\u201d ifadesi, ticari anlam\u0131na gelen \u201ccommercial\u201d s\u00f6zc\u00fc\u011f\u00fcn\u00fcn k\u0131saltmas\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>.org<\/strong> \u015feklindeki uzant\u0131lar\u0131 \u00e7e\u015fitli organizasyonlar kullan\u0131r. Bu uzant\u0131daki \u201corg\u201d ifadesi, \u201corganization\u201d s\u00f6zc\u00fc\u011f\u00fcn\u00fcn ilk \u00fc\u00e7 harfini ifade eder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>.net<\/strong> \u015feklindeki uzant\u0131lar teknoloji odakl\u0131 sitelere aittir. \u0130fadenin kayna\u011f\u0131 ise ileti\u015fim a\u011f\u0131 anlam\u0131na gelen \u201cnetwork\u201d s\u00f6zc\u00fc\u011f\u00fcd\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>.gov<\/strong> \u015feklindeki uzant\u0131lar devlet kurulu\u015flar\u0131na aittir. \u0130fadenin kayna\u011f\u0131 ise h\u00fck\u00fcmet anlam\u0131na gelen \u201cgovernment\u201d s\u00f6zc\u00fc\u011f\u00fcd\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>.edu<\/strong> \u015feklindeki uzant\u0131lar ise e\u011fitim kurumlar\u0131na aittir. Bu ifadenin kayna\u011f\u0131 ise e\u011fitim anlam\u0131na gelen \u201ceducation\u201d s\u00f6zc\u00fc\u011f\u00fcd\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alan ad\u0131 se\u00e7imi ve alan ad\u0131 uzant\u0131s\u0131 se\u00e7imini etkileyen farkl\u0131 pek \u00e7ok konudan bahsedebiliriz. Bu ba\u011flamda \u00f6rne\u011fin \u00fclke uzant\u0131lar\u0131 \u00f6nemli bir konudur. Domain se\u00e7iminde \u00fclke uzant\u0131s\u0131 baz\u0131 durumlarda avantaj sa\u011flar. Ancak uzant\u0131n\u0131n proje \u00f6zelinde uygunlu\u011fu \u00e7ok daha \u00f6nemlidir. \u0130nternette en \u00e7ok kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z alan ad\u0131 uzant\u0131s\u0131 da .com uzant\u0131s\u0131d\u0131r. Bunun esas nedeni, bu uzant\u0131n\u0131n dileyen herkes taraf\u0131ndan ve kolayca sat\u0131n al\u0131nabilir olmas\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alan ad\u0131 uzant\u0131s\u0131ndaki \u00fclke uzant\u0131lar\u0131 web sitesinin verdi\u011fi hizmetlerin co\u011frafi s\u0131n\u0131rlamas\u0131n\u0131 ifade eder. Bu s\u0131n\u0131rlar sitenin hedef kitle tan\u0131mlamas\u0131yla do\u011frudan ilgilidir. Maliyet a\u00e7\u0131s\u0131ndan da bu t\u00fcr uzant\u0131lar daha uygundur. Alan ad\u0131 fiyat sorgulama bilgileri de tercihleri etkiler. Fakat web sitesi daha geni\u015f trafik kaynaklar\u0131na sahip olmak istiyorsa \u00fclke uzant\u0131s\u0131 kullanmamal\u0131d\u0131r. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama konusunda da buna dikkat etmek gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-e-ticaret-siteleri-icin-alan-adi-secimi-nicin-onemlidir\">E-Ticaret Siteleri \u0130\u00e7in Alan Ad\u0131 Se\u00e7imi Ni\u00e7in \u00d6nemlidir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fcnya genelinde oldu\u011fu gibi \u00fclkemizde de e-ticaret sekt\u00f6r\u00fc h\u0131zla b\u00fcy\u00fcyor. \u0130nternete eri\u015fim olanaklar\u0131 artt\u0131k\u00e7a internet \u00fczerinden sat\u0131\u015f kanallar\u0131 da art\u0131yor. Perakende sat\u0131\u015fa oranla online sat\u0131\u015f\u0131n pek \u00e7ok bak\u0131mdan avantajl\u0131 olmas\u0131 firmalar\u0131 bu alana y\u00f6nlendiriyor. Verimlilik, zaman ve kaynak y\u00f6netimi, maliyet avantaj\u0131 gibi nedenlerle e-ticaret alan\u0131na her ge\u00e7en g\u00fcn yeni oyuncular kat\u0131l\u0131yor. Sekt\u00f6r\u00fcn dinamik bir sekt\u00f6r olmas\u0131 rekabetin de artmas\u0131na yol a\u00e7\u0131yor. Bu rekabet ortam\u0131nda e-ticaret siteleri ilk ve en \u00f6nemli ad\u0131m\u0131 alan ad\u0131 se\u00e7imiyle atmakta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uygun alan ad\u0131 se\u00e7imi e-ticaret sitesinin hem trafi\u011fini hem de cirosunu olumlu y\u00f6nde etkiler. Bu y\u00fczden <strong><a href=\"https:\/\/www.daha.net\/domain\/\">alan ad\u0131 kay\u0131t sorgulama i\u015flemleri<\/a><\/strong> s\u0131ras\u0131nda aceleci olmamak gerekir. \u0130nternet \u00fczerinden \u00fcr\u00fcn veya hizmet sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirecekseniz her \u015feyden \u00f6nce siteniz i\u00e7in uygun bir alan ad\u0131 belirlemeniz gerekir. \u0130nternet kullan\u0131c\u0131lar\u0131 sitenizi ziyaret etmeden \u00f6nce ilk olarak domain ad\u0131n\u0131z\u0131 duyacak veya g\u00f6recektir. Bu nedenle domain name site ileti\u015fimi ba\u011flam\u0131nda kullan\u0131c\u0131ya ilk mesaj\u0131 veren temel unsurdur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u00f6n\u00fcyle alan ad\u0131n\u0131 bir t\u00fcr kitap ismi gibi d\u00fc\u015f\u00fcnebilirsiniz. Kitab\u0131n ismi i\u00e7eri\u011fini ne kadar g\u00fczel ifade ederse okuyucu \u00fczerinde o kadar g\u00fczel bir etki b\u0131rak\u0131r. E-ticaret sitesinin marka bilinirli\u011fi de domain name ile yak\u0131ndan ilgilidir. Bu nedenle domain hosting hizmetleri g\u00fcn\u00fcm\u00fczde e-ticaret sitelerinin marka ileti\u015fimi ve bilinirli\u011fi konusunda en \u00f6nemli bile\u015fenlerinden birini olu\u015fturur. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama s\u0131ras\u0131nda marka ileti\u015fiminin \u00f6nemini ihmal etmemelisiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alan-adinin-seo-ya-etkisi-nedir\">Alan Ad\u0131n\u0131n SEO\u2019ya Etkisi Nedir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Asl\u0131na bakarsan\u0131z, alan ad\u0131 se\u00e7iminin SEO\u2019ya etkisi \u00f6teden beri tart\u0131\u015fmal\u0131 bir konudur. Nitekim hedef anahtar kelimeyi i\u00e7eren bir alan ad\u0131 kullanman\u0131n sorgu sayfalar\u0131nda avantaj sa\u011flad\u0131\u011f\u0131na inan\u0131l\u0131r. Yak\u0131n d\u00f6neme kadar bu konuda \u00fcretilen bir\u00e7ok s\u00f6ylem \u00e7e\u015fitli analizlerle do\u011frulanabiliyordu. Ne var ki Google\u2019\u0131n \u00f6zellikle son 2 y\u0131ld\u0131r yapt\u0131\u011f\u0131 algoritma g\u00fcncellemelerini dikkatle inceledi\u011fimizde domain se\u00e7iminin SEO\u2019ya etkisinin giderek daha s\u0131n\u0131rl\u0131 bir etki haline geldi\u011fini g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f6z geli\u015fi, internet \u00fczerinden kahve sat\u0131\u015f\u0131 yapacaks\u0131n\u0131z diyelim. Bu durumda alan ad\u0131n\u0131zda kahve kelimesinin ge\u00e7mesinin SEO\u2019da belirleyici bir kriter olaca\u011f\u0131n\u0131 art\u0131k s\u00f6yleyemeyiz. \u0130nternet \u00fczerinden hizmet veren e-ticaret sitelerinin say\u0131s\u0131 artt\u0131k\u00e7a Google, alan ad\u0131 ile \u00fcr\u00fcn aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011f aramaktan vazge\u00e7mek zorunda kald\u0131. Bu durum e-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama i\u015flemlerini de etkiliyor. Nitekim hedef anahtar kelimeyi alan ad\u0131nda ge\u00e7irmeniz Google i\u00e7in art\u0131k eskisi kadar \u00f6nemli de\u011fil. Oysa sitenizdeki \u00fcr\u00fcn, marka, kategori veya blog sayfalar\u0131nda i\u00e7erik kalitesi y\u00fcksekse alan ad\u0131n\u0131z ne olursa olsun ilgili aramalarda web sayfan\u0131z daha y\u00fcksek bir trafik alabiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son y\u0131llarda ger\u00e7ekle\u015ftirdi\u011fi algoritma g\u00fcncellemeleriyle Google, en kaliteli i\u00e7erikleri bulup sorgu sayfalar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131karmak i\u00e7in yapay zeka bile\u015fenlerinden etkin \u015fekilde yararlan\u0131yor. Dolay\u0131s\u0131yla e-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama konusunda bu noktay\u0131 unutmamal\u0131s\u0131n\u0131z. Alan ad\u0131n\u0131z ne olursa olsun, sitenizde herhangi bir konuda haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7erik e\u011fer kaliteliyse Google bunu mutlaka olumlu y\u00f6nde de\u011ferlendirecektir. Google\u2019\u0131n kalite y\u00f6nergelerine uygun i\u00e7erikler yapay zeka algoritma bile\u015fenlerinin yapt\u0131\u011f\u0131 e\u015fle\u015ftirmeler sayesinde art\u0131k alan ad\u0131ndan ba\u011f\u0131ms\u0131z olarak y\u00fcksek bir indeks de\u011feri alma imkan\u0131na sahip.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne var ki bu durum, domain ile SEO aras\u0131nda hi\u00e7bir ili\u015fki olmad\u0131\u011f\u0131 anlam\u0131na da gelmemeli. Genel olarak bakt\u0131\u011f\u0131m\u0131zda, \u015fu \u00f6zelliklere sahip alan adlar\u0131n\u0131n kullan\u0131c\u0131lar\u0131n siteye bak\u0131\u015f\u0131n\u0131 olumlu etkiledi\u011fini ve sorgu sayfalar\u0131nda siteyi t\u0131klamak i\u00e7in daha fazla istek uyand\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 y\u00fcksek,<\/li>\n\n\n\n<li>URL yap\u0131s\u0131 k\u0131sa,<\/li>\n\n\n\n<li>Hedef kitleye do\u011fru mesajlar veren,<\/li>\n\n\n\n<li>Kullan\u0131c\u0131lara kendilerini \u00f6zel hissettiren alan adlar\u0131 ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131 olumlu y\u00f6nde etkilemekte.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-e-ticaret-siteleri-icin-alan-adi-seciminde-nelere-dikkat-etmek-gerekir\">E-Ticaret Siteleri \u0130\u00e7in Alan Ad\u0131 Se\u00e7iminde Nelere Dikkat Etmek Gerekir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alan ad\u0131na karar vermek asl\u0131nda t\u00fcm sekt\u00f6rler i\u00e7in zordur. E-ticaret siteleri i\u00e7in ise \u00e7ok daha kritik bir \u00f6neme sahiptir. Ak\u0131lda kalmayan, kullan\u0131c\u0131lar\u0131n anlamakta zorluk \u00e7ekti\u011fi, ifade etmekte zorland\u0131klar\u0131 alan adlar\u0131 sitenin trafi\u011fini ve cirosunu olumsuz etkiler. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama konusunu k\u0131saca \u015fu ba\u015fl\u0131klar alt\u0131nda ele alaca\u011f\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alan ad\u0131 ile web sitesinin amac\u0131 aras\u0131nda yak\u0131n bir ili\u015fki olmal\u0131.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n web sitesiyle kurdu\u011fu ileti\u015fimin \u00f6ncelikle domain ile ba\u015flamas\u0131 bu konuda esas belirleyicidir. Online sat\u0131\u015f\u0131n\u0131 yapaca\u011f\u0131n\u0131z \u00fcr\u00fcn veya hizmetlerle ilgisi olmayan bir alan ad\u0131 se\u00e7imi yapt\u0131\u011f\u0131n\u0131zda kullan\u0131c\u0131lar sitenizin amac\u0131n\u0131 ve i\u015flevini anlamada zorluk \u00e7eker. \u0130nternet kullan\u0131c\u0131lar\u0131 dijital platformlarda web sitelerini de\u011ferlendirmeye ilk olarak alan adlar\u0131ndan ba\u015flar. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama bu ilk mesaj\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmay\u0131 gerektirir. S\u00f6z geli\u015fi, sitenizde saat sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirecekseniz alan ad\u0131 se\u00e7imi s\u0131ras\u0131nda saatle ilgili terimleri sorgulaman\u0131z \u00e7ok faydal\u0131 olacakt\u0131r. Fakat \u00f6rne\u011fin g\u0131da sat\u0131\u015f\u0131 yapacaksan\u0131z domain name olarak saat terimlerini kullanman\u0131z hi\u00e7 de isabetli olmaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret siteniz i\u00e7in se\u00e7ece\u011finiz alan ad\u0131 sadece sitenizin amac\u0131n\u0131 ve i\u00e7eri\u011fini tan\u0131mlamaz. Ayn\u0131 zamanda da kurumsal kimli\u011finiz, sekt\u00f6rdeki konumunuz, m\u00fc\u015fterilerinize sundu\u011funuz deneyimler ve daha pek \u00e7ok \u015fey hakk\u0131nda fikir verir. Sitenizi g\u00f6ren veya sundu\u011funuz hizmetlerden yararlanan kullan\u0131c\u0131lar alan ad\u0131n\u0131zdaki terimleri duyduklar\u0131nda do\u011fal olarak sitenizi hat\u0131rlar. Bu ba\u011flamda en iyi \u00f6rnekleri internet \u00fczerinden hizmet veren pazaryerlerinin alan adlar\u0131na bakarak bulabilirsiniz. \u00d6rne\u011fin \u201chepsiburada\u201d ifadesi pazaryerindeki zengin \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini yans\u0131tan isabetli bir alan ad\u0131d\u0131r. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama konusunda bu se\u00e7im size bir ipucu verebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 y\u00fcksek olmal\u0131.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret sitelerinin alan ad\u0131n\u0131n yaln\u0131zca amac\u0131yla uyumlu olmas\u0131 yetmez. Ayn\u0131 zamanda da ak\u0131lda kal\u0131c\u0131 olmas\u0131 gerekir. B\u00f6ylelikle kullan\u0131c\u0131lar sitenizi \u00e7ok daha kolay hat\u0131rlar. Tekrar al\u0131\u015fveri\u015f yapmak istediklerinde sizi bulmalar\u0131 kolayla\u015f\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u0131lda kal\u0131c\u0131l\u0131k konusunda dilerseniz yak\u0131n \u00e7a\u011fr\u0131\u015f\u0131mlardan yararlanabilirsiniz. \u00d6rne\u011fin sat\u0131\u015f\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn veya hizmetin ad\u0131nda ge\u00e7en bir veya iki harfi de\u011fi\u015ftirerek yepyeni ve ak\u0131lda kal\u0131c\u0131 bir domain bulabilirsiniz. Bu nedenle e-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama yaparken sadece bilinen s\u00f6zc\u00fcklere odaklanmamak gerekir. Ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 art\u0131rmak i\u00e7in terimlerden ve yak\u0131n \u00e7a\u011fr\u0131\u015f\u0131ml\u0131 s\u00f6zc\u00fcklerden yeni alan adlar\u0131 olu\u015fturman\u0131z m\u00fcmk\u00fcn. Bunu ba\u015farman\u0131z i\u00e7in biraz yarat\u0131c\u0131l\u0131k, biraz da cesaret yeterli olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u015eirket isminiz ile alan ad\u0131n\u0131z farkl\u0131 olabilir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumsal \u015firketler s\u00f6z konusu oldu\u011funda alan ad\u0131 se\u00e7iminde \u015firket ad\u0131n\u0131n daha \u00f6n planda oldu\u011funu g\u00f6r\u00fcyoruz. Oysa e-ticaret siteleri i\u00e7in durum her zaman b\u00f6yle de\u011fildir. \u00c7\u00fcnk\u00fc \u015firket ad\u0131 se\u00e7iminin farkl\u0131 bir mant\u0131\u011f\u0131 vard\u0131r. E-ticarette alan ad\u0131 se\u00e7iminde ise daha farkl\u0131 kriterler \u00f6n plandad\u0131r. \u00d6rne\u011fin \u015firket ad\u0131n\u0131zda T\u00fcrk\u00e7e karakter kullanman\u0131z\u0131n hi\u00e7bir sak\u0131ncas\u0131 yoktur. Ve online sat\u0131\u015f yapmayacaksan\u0131z \u015firket ad\u0131n\u0131z ile domain ad\u0131n\u0131z\u0131n ayr\u0131 olmas\u0131 gerekmez. \u015eirket ad\u0131n\u0131zdaki \u00e7, \u011f, \u0131, \u00f6, \u015f, \u00fc harflerini d\u00f6n\u00fc\u015ft\u00fcrerek kendinize alan ad\u0131 alabilirsiniz. \u0130ngilizce karakter uyumuna sahip bir \u015firket veya marka ad\u0131n\u0131z varsa harf d\u00f6n\u00fc\u015f\u00fcm\u00fcne de gerek kalmaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne var ki e-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama s\u0131ras\u0131nda \u015firket ad\u0131 ile alan ad\u0131 aras\u0131nda zorunlu bir ili\u015fki oldu\u011funu d\u00fc\u015f\u00fcnmemelisiniz. E-ticaret sitesinin \u015firket ad\u0131n\u0131n ak\u0131lda kal\u0131c\u0131 olmas\u0131 gerekmez. Oysa alan ad\u0131n\u0131n ak\u0131lda kal\u0131c\u0131 olmas\u0131 temel bir kriterdir. Ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 zay\u0131f \u015firket ad\u0131n\u0131z\u0131 \u0130ngilizce harflerle alan ad\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeniz size fayda sa\u011flamayabilir. Web hosting hizmetleri ba\u011flam\u0131nda e\u011fer iyi bir dan\u0131\u015fmanl\u0131k hizmeti al\u0131rsan\u0131z bu konuda daha isabetli se\u00e7imler yapman\u0131z m\u00fcmk\u00fcn olur. Unutmay\u0131n ki alan ad\u0131n\u0131z internet kullan\u0131c\u0131lar\u0131 \u00fczerinde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn veya hizmeti sat\u0131n alma d\u00fcrt\u00fcs\u00fc uyand\u0131rabilmeli. Bu kritere sahip de\u011fil ise sekt\u00f6rdeki rekabet g\u00fcc\u00fcn\u00fcz daha d\u00fc\u015f\u00fck d\u00fczeyde seyreder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alan ad\u0131n\u0131n ge\u00e7mi\u015fini kontrol etmeyi ihmal etmeyin.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir alan ad\u0131n\u0131n kullan\u0131ma uygun olmas\u0131 bu alan ad\u0131n\u0131n daha \u00f6nce hi\u00e7 kullan\u0131lmam\u0131\u015f oldu\u011funu g\u00f6stermez. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama yaparken alan ad\u0131n\u0131n ge\u00e7mi\u015fini de kontrol etmek gerekir. Se\u00e7ece\u011finiz alan ad\u0131n\u0131n daha \u00f6nce kullan\u0131m\u0131 ger\u00e7ekle\u015fmi\u015fse arama motorlar\u0131 taraf\u0131ndan indekslenmi\u015f sayfalar\u0131n\u0131n olmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Bu alan ad\u0131nda yer alan subdomainler yanl\u0131\u015f ve zararl\u0131 ama\u00e7lara y\u00f6nelik ise ileride sorun ya\u015faman\u0131z da m\u00fcmk\u00fcn. Arama motorlar\u0131 subdomainleri indekslerken farkl\u0131 pek \u00e7ok veriyi dikkate al\u0131r. Alan ad\u0131ndaki t\u00fcm subdomainler arama motorlar\u0131na sitenin i\u00e7eri\u011fi hakk\u0131nda \u00e7e\u015fitli veriler sa\u011flar. Subdomain konusuna biz burada de\u011finmeyece\u011fiz. Bu konuda daha geni\u015f bilgileri <strong><a href=\"https:\/\/www.daha.net\/blog\/subdomain-nedir\/\">Subdomain Nedir? Ne \u0130\u015fe Yarar?<\/a><\/strong> isimli yaz\u0131m\u0131zda bulabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama yaparken alan ad\u0131 ge\u00e7mi\u015fini de kontrol etmek gerekir. Aksi durumda ne yaz\u0131k ki arama motorlar\u0131 sitenizi \u00e7ok yanl\u0131\u015f \u015fekilde de\u011ferlendirebilir. Bu kontrol\u00fc sa\u011flamak i\u00e7in \u00f6rne\u011fin taray\u0131c\u0131n\u0131z\u0131 kullanabilirsiniz. Taray\u0131c\u0131 \u00fczerinden alan ad\u0131n\u0131 girerek arama yapt\u0131\u011f\u0131n\u0131zda kar\u015f\u0131n\u0131za \u00e7\u0131kacak sayfalar bu konuda baz\u0131 fikirler verir. Daha geni\u015f kapsaml\u0131 sorgulamalar i\u00e7in bu ama\u00e7la hizmet veren platformlar\u0131 kullanabilirsiniz. \u00d6rne\u011fin The Wayback Machine bunlardan biridir. Daha pratik \u00e7\u00f6z\u00fcmler i\u00e7in ise hosting firmalar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 <strong><a href=\"https:\/\/www.daha.net\/domain\/whois-sorgulama\/\">Whois sorgulama<\/a><\/strong> hizmetinden de yararlanabilirsiniz. Bu sorgulama size alternatif domain name se\u00e7enekleri hakk\u0131nda da bilgi ve fikir verir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>URL yap\u0131s\u0131 k\u0131sa olmal\u0131.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama konusunda k\u0131sa URL yap\u0131s\u0131 da \u00f6nemli bir avantajd\u0131r. Bildi\u011finiz \u00fczere g\u00fcn\u00fcm\u00fczde internete eri\u015fim kanallar\u0131 i\u00e7inde mobil cihazlar\u0131n oran\u0131 giderek artmakta. Ak\u0131ll\u0131 telefonlar\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte interneti ve \u00f6zellikle arama motorlar\u0131n\u0131 kullan\u0131m \u015fekilleri de\u011fi\u015fiyor. Ak\u0131ll\u0131 telefonlarda URL g\u00f6sterimi konusunda imkanlar daha s\u0131n\u0131rl\u0131d\u0131r. \u00d6rne\u011fin \u00fcr\u00fcn sayfalar\u0131n\u0131n adreslerinin \u00f6nemli bir k\u0131sm\u0131 ak\u0131ll\u0131 telefonlarda g\u00f6sterilmez. Bir sitenin alan ad\u0131n\u0131n k\u0131sa olmas\u0131 \u00f6zellikle mobil aramalarda siteye avantaj sa\u011flar. Kald\u0131 ki alan ad\u0131n\u0131n karakter say\u0131s\u0131n\u0131n uzamas\u0131 ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 da zorla\u015ft\u0131r\u0131r. Gere\u011finden uzun alan adlar\u0131n\u0131n sadece bir k\u0131sm\u0131 mobil cihazlarda adres \u00e7ubu\u011funda g\u00f6r\u00fcn\u00fcr. Bu da kullan\u0131c\u0131da hat\u0131rlama g\u00fc\u00e7l\u00fc\u011f\u00fc yarat\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ba\u011flamda alan adlar\u0131nda s\u0131fat kullan\u0131m\u0131 da \u00f6nemli bir konudur. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama s\u0131ras\u0131nda gereksiz s\u0131fatlardan uzak durmak gerekir. Asl\u0131na bakarsan\u0131z, baz\u0131 s\u0131fatlar elbette sitenin hedef kitleyle ili\u015fkisini olumlu y\u00f6nde etkiler. Ancak s\u0131fat kullan\u0131m\u0131n\u0131 abartmamak gerekir. \u00d6rne\u011fin internet \u00fczerinden g\u0131da sat\u0131\u015f\u0131 yapacaksan\u0131z domain \u00f6n\u00fcnde taze, lezzetli, enfes gibi s\u0131fatlar kullanabilirsiniz. Fakat s\u0131fat say\u0131s\u0131 artt\u0131k\u00e7a bu durum aleyhinize d\u00f6nmeye ba\u015flar. S\u00f6z geli\u015fi muthislezzetli, enfestatli gibi ifadelerle ba\u015flayan alan adlar\u0131 iyi bir domain se\u00e7imi de\u011fildir. S\u0131fat kullanmak istiyorsan\u0131z \u00fcr\u00fcnle ilgili en uygun ve sadece tek bir s\u0131fatla yetinmelisiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tire ve say\u0131 kullanmamal\u0131s\u0131n\u0131z.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama yaparken tire ve say\u0131 kullan\u0131m\u0131 da \u00f6nemli bir konudur. Alan ad\u0131 kay\u0131t sorgulama s\u0131ras\u0131nda kullan\u0131c\u0131lar se\u00e7tikleri s\u00f6zc\u00fcklerin kullan\u0131ma kapal\u0131 oldu\u011funu g\u00f6r\u00fcnce bu t\u00fcr y\u00f6ntemlere ba\u015fvurabiliyor. Ne var ki alan adlar\u0131nda tire ve say\u0131 kullan\u0131m\u0131 kafa kar\u0131\u015ft\u0131r\u0131r. Bunun yerine harf kullanmak kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131 \u00f6nler. Alan ad\u0131ndaki s\u00f6zc\u00fc\u011f\u00fcn \u00f6n\u00fcne veya arkas\u0131na say\u0131 koydu\u011funuzda ziyaret\u00e7i bu say\u0131y\u0131 zor hat\u0131rlar. Oysa say\u0131y\u0131 harflerle yazarsan\u0131z hat\u0131rlamas\u0131 kolay olur. Tireli yaz\u0131m \u015fekilleri de hat\u0131rlama g\u00fc\u00e7l\u00fc\u011f\u00fc yarataca\u011f\u0131 i\u00e7in uygun de\u011fildir. \u00dcstelik arama motoru algoritmalar\u0131 tireli alan adlar\u0131n\u0131 spam olarak g\u00f6rme e\u011filimindedir. Bu da siteniz i\u00e7in \u00f6nemli bir risk anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hedef kitlenin be\u011feni ve tercihlerini g\u00f6zetmelisiniz.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama konusunda hedef kitle de \u00f6nemli bir kriterdir. \u0130nternet \u00fczerinden sat\u0131\u015f yapacaksan\u0131z hedef kitlenizi iyi tan\u0131man\u0131z her bak\u0131mdan \u00f6nemlidir. Sitenizde kullanaca\u011f\u0131n\u0131z ileti\u015fim dili, hedef kitlenize verece\u011finiz mesajlarla birebir \u00f6rt\u00fc\u015fmeli. Alan ad\u0131 se\u00e7iminde de hedef kitlenizi dikkate al\u0131rsan\u0131z avantaj elde edersiniz. Bu ba\u011flamda hedef kitlenizin duymak istedi\u011fi s\u00f6zc\u00fckleri d\u00fc\u015f\u00fcnmek, bunlar aras\u0131nda se\u00e7im yapmak faydal\u0131 olacakt\u0131r. Bu sayede bir taraftan ziyaret\u00e7ilerinizle daha g\u00fc\u00e7l\u00fc ba\u011flar kurars\u0131n\u0131z. Bir taraftan da ziyaret\u00e7ilerinizin siteniz \u00fczerinden al\u0131\u015fveri\u015f yapmalar\u0131 konusunda do\u011fal bir istek duymalar\u0131n\u0131 sa\u011flars\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Daha Net Ba\u015far\u0131lar \u0130\u00e7in daha.net!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama s\u0131ras\u0131nda nelere dikkat etmek gerekti\u011fine k\u0131saca i\u015faret etti\u011fimiz bu yaz\u0131m\u0131z\u0131 k\u00fc\u00e7\u00fck bir hat\u0131rlatmayla tamamlamak istiyoruz. Hosting hizmetleri alan\u0131nda 12 y\u0131ld\u0131r hizmet vermekte olan daha.net yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar sayesinde teknik altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendiriyor, hizmet kalitesini art\u0131r\u0131yor. \u0130stanbul ve Bursa\u2019da bulunan sunucular\u0131m\u0131zla sizlere 7\/24 g\u00fcvenilir ve yeterli bir teknik destek hizmeti sa\u011fl\u0131yoruz. Alan ad\u0131 se\u00e7imi ve kullan\u0131m\u0131yla ilgili her t\u00fcrl\u00fc sorununuza pratik \u00e7\u00f6z\u00fcmler \u00fcretiyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alan ad\u0131 sorgulama nas\u0131l yap\u0131l\u0131r diye merak edenler sorgu i\u015flemleri s\u0131ras\u0131nda baz\u0131 teredd\u00fctler ya\u015fayabiliyor. S\u00f6z konusu olan e-ticaret sitesi ise bu teredd\u00fctlere kayg\u0131lar da e\u015flik edebiliyor. E-ticaret siteniz i\u00e7in alan ad\u0131 se\u00e7imi yaparken sitemizdeki sorgu sayfalar\u0131n\u0131 rahatl\u0131kla kullanabilirsiniz. Kullan\u0131c\u0131 dostu panellerimiz en isabetli se\u00e7imleri yapman\u0131z\u0131 kolayla\u015ft\u0131r\u0131yor. Hosting firmalar\u0131 i\u00e7inde lider oyunculardan biri olan daha.net ayr\u0131cal\u0131klar\u0131ndan daha iyi yararlanmak i\u00e7in dilerseniz bizimle ileti\u015fime ge\u00e7ebilirsiniz. E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama \u00e7\u00f6z\u00fcmlerimiz sayesinde siteniz i\u00e7in en uygun domain se\u00e7imini yapabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet \u00fczerinden \u00fcr\u00fcn veya hizmet sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmek istiyorsan\u0131z g\u00fczel bir web sitesine ihtiyac\u0131n\u0131z var demektir. Bunun i\u00e7in \u00f6ncelikle alan ad\u0131\u2026<\/p>\n","protected":false},"author":2,"featured_media":3301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Ticaret i\u00e7in Alan Ad\u0131 Sorgulama Rehberi - daha.net<\/title>\n<meta name=\"description\" content=\"E-ticaret siteleri i\u00e7in kullan\u0131\u015fl\u0131 alan ad\u0131 sorgulama rehberi ile online al\u0131\u015fveri\u015f siteniz i\u00e7in en uygun domain se\u00e7imini yapabilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daha.net\/blog\/e-ticaret-alan-adi-sorgulama-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret i\u00e7in Alan Ad\u0131 Sorgulama Rehberi - 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